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About Us
Our goal at Extreme Element is to promote extreme sports courses, training
and experiences across the UK & Abroad. The staff here at Ex Element
are actively involved in a wide range of extreme pursuits and pride
ourselves in offering expert advice to make sure that you get the maximum
out of your course or experience. As part of the Extreme Media Group
we are able to offer an unrivalled range of extreme activities across
our network of partner centres.
The team at Extreme Element have been involved in the extreme sports
industry in various guises for the last 10 years. It all started with
the foundation of the 1st dedicated extreme sports TV channel 'The Extreme
Sports Channel' back in 1994. Today Extreme runs one of the busiest
online surf/skate/snow retailers (extremepie.com) and has extended its
brand to mobile phones, drinks, travel (Ex Travel), hotels (Ex Hotels)
and much much more.
Meet the Team
| Damian 'Pipa' Nogaro - COO |
Pipa
brings in depth experience in corporate finance with over 8 years
of Investment Banking and Private Equity at Citigroup, ARF (the
first Argentine Public Offer Trust Fund for investors in capital
markets) and Columbus MB, a boutique Investment Bank he founded
with former Citibankers. He always had a great passion for action
sports and during his MBA at INSEAD he met Extreme Element’s
team. Shortly after, he jumped on board to also make everyone’s
life a bit more extreme. Pipa’s main responsibilities focus
on financial management and international business development.
Sports of Choice: Adventure Racing, Mountain
Biking |
| Tim Brickle - MD & Founder |
Tim
has been in the adventure travel and online marketing business
for the last 6 years. Working as Online Marketing Manager at Cactus
Language he moved on to set up what have now become some of the
busiest activity holiday sites on the net - including adventuresportsholidays.com.
A chance meeting with Al at Extreme led to the creation of Extreme
Element. Ex Element launched in November 2006 and has now become
the leading extreme sports specialist in the UK with offices opening
in the US and South Africa this year, and retail deals in the
top 4 UK Supermarkets.
Sports of Choice: Kitesurfing, Surfing, Snowboarding
& Skateboarding (Old School) |
| Al Gosling - CEO Extreme Group |
Al developed a passion for extreme sports during his early teens
and following a number of jobs went on to set up a business that
would rapidly grow into the Extreme Group. Aged 24 and unable
to find a job that interested him, he set up Extreme with the
goal of mixing sports and business, working with great people
and having fun while making it happen. Running on a shoestring
budget, from an office in a converted barn more akin to a mountain
hut or surf-shack than the headquarters of a fast growing media
business, Al and the team rapidly agreed a number of deals with
producers and broadcasters to sell and distribute extreme and
action sports television programmes all over the world. In April
1998, Al had the vision to create and launch the world’s
first TV channel dedicated to extreme sports, The Extreme Sports
Channel. The goal was to launch a 24/7 TV channel broadcasting
these sports worldwide via satellite to an under-served audience.
And the rest as they say is history.
Since then Al and the team have taken the Brand and developed
it into drinks, shops, mobile phones, theme parks and clothing.
This year the group employs 247 people and is on target to reach
$45m turnover.
Sports of Choice: Heli Skiing, Windsurfing,
Flying |
| Duncan Wood - Sales & Operations |
Having
spent most of his life growing up and living by the coast it is
no surprise that Duncan is a born watersports enthusiast. Having
learnt to surf in the frigid waters off North West Scotland, he
quickly found his niche, and developed his love for watersports.
Since leaving school Duncan has spent over a year living and travelling
extensively in South East Asia, studied at two Universities, and
still managed to fit in various seasons both here in the UK and
abroad as a Lifeguard and Surfing Instructor! Having done many
different jobs, from teaching English in China to Managing a small
café, Duncan has now decided it time to follow his passion
for Extreme Sports, and is the newest member of the Extreme Team,
heading up the Sales and Operations Division. When not in the
office he can be found on any beach, if not in the water, engaging
in his other passion, photography.
Sports of Choice: Surfing, Windsurfing, Kitesurfing,
Skiing and Skateboarding (Longboarding) |
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